Six reasons operators who use Claude every day install Maxim on day one. Each reason has a behavioral science framework behind it — footnoted, not shouted.
A failed compliance audit. A brand voice that slips in a prospect email. A product spec that hallucinates a library. A pricing page that contradicts the contract. These cost real money, real trust, and real time to unwind. $19.99/month is what most teams spend on coffee for a week.
Framework: Prospect Theory (Kahneman & Tversky, 1979)
Paste the install command. Hit Enter. Your very next output comes back with a confidence tag, a cited framework, and an audit trail. No retraining, no new workflow, no handoff between tools. You keep using Claude Code exactly the way you already do — the outputs just come out better.
Framework: COM-B (Michie, van Stralen & West, 2011)
Generic Claude hands you confident prose. Maxim hands you prose plus the behavioral mechanism it applied and the anti-patterns it avoided. You evaluate the output against the claim. You can defend it to your boss, your customer, or a regulator. It stops being a chat — it starts being documentation.
Framework: Behavioral Moat Framing Doctrine (Maxim ADR-007)
Every Maxim response ends with a four-line rubric: what grounds this answer, what is missing, what you should do to close the gap, what would move the confidence up or down. You stop guessing when to trust the model. Trust becomes a property of the output, not a property of your mood.
Framework: Technical Educator Rubric (Maxim ADR-010)
Starter is free forever. Not crippleware. Not a 30-day trap. A regression test in our build fails the release if the free tier ever silently narrows. Start free. Upgrade when the moat shows up in your work. Cancel any time.
Framework: Reciprocity (Cialdini, 2001) + Maxim ADR-004
Claude's context window forgets. Maxim carries architecture, decisions, skill gaps, and handoff state across sessions. Ten drift checks run on every session start — docs vs code, counts vs reality, moat claims vs the ledger. Silent regressions surface before they ship, not after.
Framework: Zeigarnik Effect + Maxim ADR-002 Executable Contracts
This section was composed through Maxim's own behavioral intelligence skills. Every block names the framework it applied. A tool that claims behavioral rigor should demonstrate it visibly.
90-day Pro Trial auto-activates on install. Keep using Starter after, or commit to Solo at $19.99.