The moat isn't 86 frameworks.
It's that every output cites one.
Maxim catalogs 86 frameworks: behavioral science at the core, plus security, compliance, enterprise architecture, engineering and governance, each recorded in FRAMEWORKS_MASTER.md with mechanism claims, anti-pattern registries, and pack integrations. Six of those frameworks anchor the pitch. Here's each one in plain language, with how Maxim applies it and which pack delivers it.
Fogg Behavior Model (B=MAP)
Behavior happens when Motivation, Ability, and a Prompt converge at the same moment.
B.J. Fogg, Stanford Persuasive Tech Lab, 2009
MOAT-06 anchor§54 COM-B ModelCOM-B Model
Behavior = Capability × Opportunity × Motivation. If any factor is zero, no behavior.
Michie, van Stralen & West, Implementation Science, 2011
MOAT-04 anchor§50 Cialdini's 6 Principles of PersuasionCialdini's 6 Principles of Persuasion
Six levers consistently move human decision-making: reciprocity, commitment, social proof, authority, liking, scarcity.
Robert Cialdini, Influence: The Psychology of Persuasion, 1984/2001
§53 Hook ModelHook Model
Trigger → Action → Variable Reward → Investment, repeated until the product is automatic.
Nir Eyal, Hooked: How to Build Habit-Forming Products, 2014
§55 EAST FrameworkEAST Framework
To encourage a behavior, make it Easy, Attractive, Social, and Timely.
Service, Hallsworth, Halpern et al.: UK Behavioural Insights Team (Nudge Unit), 2014
§56 Cognitive Biases · Prospect TheoryProspect Theory
Losses are felt roughly twice as hard as equivalent gains, so decisions are asymmetric around a reference point.
Daniel Kahneman & Amos Tversky, Econometrica, 1979 (Nobel 2002)
MOAT-01 anchorThe other 80 frameworks
More behavioral science, search & visibility, compliance (14 frameworks applied as review checklists), enterprise architecture, product research, engineering, design, and project management. The full catalog with mechanism claims and anti-pattern registries lives in FRAMEWORKS_MASTER.md in the plugin-repo.